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This book outlines how African language media is affected by
politics, technology, culture, and the economy and how this media
is creatively produced and appropriated by audiences across
cultures and contexts. African language media can be considered as
a tool for communication, socialization, and community that defines
the various identities of indigenous people in Africa. This book
shows how vernacular media outlets including radio and television,
as well as native formats such as festivals, rituals and dance, can
be used to influence all facets of local peoples' experience and
understanding of community. The book also explores the relationship
between African language media sources and contemporary issues
including the digitalization conundrum, peace and conflict
resolution, identity formation, hate speech and fake news.
Furthermore, it shows how local media can be used for development
communication purposes during health and environmental crises. The
book includes cases studies demonstrating the uses, experiences and
activities related to various forms of media available in African
languages. This book will be of interest to scholars in the field
of communication and media studies, health and environmental
communication, journalism, African studies and anthropology.
The book contributes to the sparse academic literature on African
and minority language media research. It serves as a compendium of
experiences, activities and case studies on the use of native
language media.  Chapters in this book make
theoretical, methodical and empirical contributions about
indigenous African language media that are affected by structural
factors of politics, technology, culture and economy and how they
are creatively produced and appropriated by their audiences across
African cultures and contexts. This book explores indigenous
African language media about media representations, media texts and
contents, practice-based activities, audience reception and
participation, television, popular culture and cinema, peace and
conflict resolution, health and environmental crisis communication,
citizen journalism, ethnic and identity formation, beat analysis
and investigative journalism, and corporate
communication. There are hardly any similar works that focus
on the various issues relating to this body of knowledge. The book
provides a valuable companion for scholars in various fields like
communication, media studies, African studies, African languages,
popular culture, journalism, health and environmental
communication.
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